CIT Magazine

Peer recommendation leads marketing mix

• 03-02-2010 3:27 PM

  citmagazine.com Joined on 06-23-2008 Posts 410	Peer recommendation leads marketing mix Reply Contact The majority of consumers put peer recommendation far ahead of traditional marketing techniques, such as advertising, according to a standing room only seminar at Confex this morning. Read: Peer recommendation leads marketing mix.

• 03-02-2010 3:27 PM

  In reply to

  Kursha Woodgate Joined on 05-22-2009 Henley-on-Thames Posts 9	RE: Peer recommendation leads marketing mix Reply Contact There was a lot of interest following the seminar and I know that many have already started on Twitter and LinkedIn and are reviewing their social media strategy as a result. It will be interesting to see the results of the current C&IT poll, as these two appear to be the dominant channels at present.